Five projects, and the reasoning behind them.

Marketplaces, healthcare, pet care, heritage e-commerce. Different industries, one method: understand first, draw second.

Wellversed
2025 · E-commerce · Marketplace
A wellness marketplace, designed end to end.
Read the case study
Furr Baby
2025 · Pet-tech · App & Portal
Pet care and pet companionship, in one platform.
Read the case study
Livegracious
2024 · Healthtech · App & Portal
A women-first healthcare ecosystem, from first visit to lifelong care.
Read the case study
Jaipur Rugs
2024 · E-commerce · Website
Craft heritage translated for the web, for the house of Jaipur Rugs.
Read the case study
Other Websites
2023 to 2024 · Multi-brand · Web
Four more sites designed and shipped for the Jaipur Rugs group.
Case study in progress

Inside Other Websites

4 brands

Shyam Ahuja
6 screens
A digital home for a heritage textile house.
Asterlane
6 screens
A youth-first Shopify storefront, tuned for conversion.
JR Farms
6 screens
Brand identity and web presence for an organic farming initiative.
Jaipur Rugs Foundation
Pending
Design in service of the makers.

Written case studies are in progress. The screens are real and shipped, the write-ups behind them are being built out project by project.